February 7, 2014
Honda and Bruce Willis recently paired up in a “Hugfest” campaign to promote Honda’s outstanding safety ratings.
The campaign, which first launched in the form of a big-budget Super Bowl ad, has Willis asking viewers to hug family and friends as they’re watching the NFL championship game while he talks about Honda’s crash safety.
Check it out here.
Mike Accavitti, senior vice president of automobile operations at American Honda Motor Company, Inc., said, “While we are in fact a leader in safety, the public doesn’t always recognize that.”
Accavitti added that Honda’s goal with the ad was to “zig, when everyone else was zagging. Super Bowl spots are now going over the top — we’ve gone that way in the past and I’m not saying it’s good or bad. Instead of going big, we’re going small.”
In the commercial, Willis asks viewers to hug their loved ones. He tells the audience, “Those people you just hugged, they’re real. They’re not crash test dummies, they’re not engineering data. And their safety matters as much to Honda as it does to you.”
Even though the Super Bowl is over, Honda is continuing the campaign on Twitter, Facebook, YouTube and its website. The company is encouraging social media users to use the hashtag #hugfest while promoting safety themes.
Learn more about Honda safety.
October 4, 2013
Posted by Jason Heard, general sales manager at Frank Ancona Honda
At Frank Ancona Honda, we love to see our customers happy with their new vehicles, so for the past few months, we’ve been posting customer photos on Facebook and Twitter. Here are just a few of our favorites.
What better gift than a Honda? Karen and Terrence bought a 2013 Honda Civic for their son, Jason.
Mr. and Mrs. Glenn couldn’t stop smiling in their new Honda CRVs!
A true Honda family! Darren and their kids couldn’t wait to drive away in their 2013 Honda Civic.
Noel and Maribel Herrera expressed some love for their new 2014 Odyssey Touring Elite! Take a look at that in-vehicle vacuum!
A new Honda is something to cheer about! Check out Kara and her daughter, Kate!
Like us on Facebook and click here to see all of the photos.
August 8, 2013
Posted By Jason Heard, Sales Manager at Frank Ancona Honda
Honda launched a second Vine campaign this month asking fans to share their positive Honda experiences using the hashtag #HondaLove.
On Aug. 6, Honda spent the day responding to live tweets from their fans with some quirky Vine videos.
Here are a few of our favorites:
Twitter fan @WDanMarks loves the smooth drive of his Honda Pilot. In response, Honda sent a video with an awesome granny drummer:
@thebaileycarlin adores her 2013 Honda Civic, Pikes. Honda’s response was . . . energetic, to say the least.
@vezchakoyes’ newfound romance with her Honda Civic prompted Honda to pop the question.
If you have your own story to share, share it with Twitter using the #HondaLove hashtag.
October 10, 2011
Posted by: Jason Heard, Sales Manager at Frank Ancona Honda
Thank you to Chantal Tode at Mobile Commerce Daily for interviewing myself and Valerie Jennings, of Jennings Social Media Marketing, about the launch of Frank Ancona Honda’s QR code and SMS campaign.
Car dealership boosts social media engagement with mobile bar codes, SMS
Car dealership Frank Ancona Honda is adding SMS and QR codes to its social media efforts to enhance customer engagement.
Frank Ancona Honda currently has a mobile site and is active in social media. It will expand these efforts going forward with QR codes and SMS as the traffic to its sites via mobile continues to grow.
“We need to expand into mobile to support our growing customer demand on smartphones,” said Jason Heard, sales manager of Frank Ancona Honda, Olathe, KS.
“We are utilizing mobile sites right now and this is the next step to not only expanding our mobile presence, but also adding more engaging to our social media practices,” he said.
Jennings Social Media Marketing is managing the dealership’s mobile marketing rollout.
Jennings Social Media Marketing has been working with Frank Ancona Honda for almost a year managing its social media.
The dealership is also working with KickANotch for mobile tracking.
QR codes and SMS will help Frank Ancona Honda engage with its customers via social media channels and mobile as part of its ongoing marketing activities around local events.
Mobile will also help the dealership track the effectiveness of its marketing.
“We are currently sponsoring several events in the local market and the QR codes will help us understand the impact of having our cars on display at these events,” Mr. Heard said.