sales Archives - Frank Ancona Honda blog

August 16, 2014

How To Get The Best Trade In Value for Your Used Honda


Jason Heard, general manager at Frank Ancona Honda in Olathe, recently weighed in on a popular debate among consumers about whether selling your car privately or to a dealership allows you to get the best trade in value. Here is what he had to say.

1. The cost: Will you need to spend money advertising it? Will you be spending money getting it ready to sell? i.e. detailing or servicing. Trading-in may also offer a tax advantage if you are buying a vehicle at the same time.

2. The time investment: When will people call or want to look at the car? Will your
workday be interrupted with calls from potential buyers? Will your evenings
be taken up with folks wanting to look at the car? How many dealer opinions will you want?

3. Safety: Do you want people knowing your number or your address? Coming to
your home?

According to MSN Auto, trading in is all about convenience. With a dealership there are no advertisements to place, no test drives to arrange, and no legal battles to fight if your recently-sold car breaks down. Your local car dealership will also take your car and then work to get it in like new condition and retail it for a profit.

Heard added, “If you have a nice car, you may be surprised at how much you will be given. If you sell on your own, buyers may not be willing to put the extra work in, which may result in a lower offer.”

Either route you choose make sure that you check the market, do your research and have a realistic view of your car and its value to help you make the best decision. US News suggests researching with a third-party website like to get a rough estimate of how much your car is worth. Plug in as many details as possible, such as a built-in navigation system, CD player, leather upholstery and other features, since they could increase the value of your vehicle.

March 7, 2014

Frank Ancona Honda Wins 2013 President’s Award

American Honda Motor Co., Inc. recently recognized Frank Ancona Honda as a top-ranking Honda dealership with its most prestigious honor, the President’s Award.

According to Honda, achieving the President’s Award requires exceptional performance and a yearlong commitment to attaining excellence in the areas of customer satisfaction, sales, training and facility image.

John Mendel, executive vice president of automobile sales for Honda, said, “At Honda, we have a passion for excellence that serves as the driving force behind everything we do for our valued customers. The President’s Award was introduced in 1995 as a way to challenge our dealerships to achieve the exacting standards Honda established for the brand. Throughout the years, the criteria have been altered to ensure we remain industry leaders in customer service and satisfaction. It is a privilege to honor Frank Ancona Honda with the distinguished President’s Award,” he said.

In 2013, more than 1,000 Honda dealerships participated in the President’s Award program, with 173 earning dealership honors.

December 10, 2013

Honda Accord, Civic, CR-V & Odyssey Top 2013 Retail Sales

According to Honda, the Honda Accord, Civic, CR-V and Odyssey are all holding retail sales leadership for 2013.

See the latest specials for these vehicles.

Photo: Honda

In a press release, John Mendel, executive vice president of American Honda Motor Co., Inc., said, “Our retail sales leadership and the lowest incentive spending of any major automaker demonstrate that the core strength of the Honda brand is based on real demand from our customers. This retail sales leadership also means something to the customer because it is a major contributor to the low ownership cost and high resale value of Honda and Acura products, something we know that our customers appreciate and value.”

See below for highlights from the first 9 months of 2013:


Honda Accord

  • Top-selling retail mid-size car in America.

  • Top-selling retail light vehicle to younger buyers aged 18-34.

  • Top-selling retail mid-size sedan in California and New York, two of America’s largest automotive markets.

  • Double-digit retail sales growth in 44 states.

  • Year-over-year retail sales up 16.2 percent through September.

  • Accord’s retail market share in the mid-size segment is 16.6 percent.

Honda Civic

  • Top-selling compact car in America.

  • 2nd best-selling retail light vehicle (behind Accord) to young buyers aged 18-34

  • Top-selling retail compact car in 21 states, including California and New York.

  • Year-over-year retail sales up 11% through September.

  • Civic’s retail market share in the compact segment is 16.8 percent.

Honda CR-V

  • Top-selling retail compact SUV in America.

  • Top-selling retail compact SUV in 31 states including the top five retail states for compact SUVs – California, New York, Texas, Florida and Pennsylvania.

  • CR-V’s retail market share in the compact SUV segment is 14.6 percent.

Honda Odyssey

  • Top-selling minivan in America.

  • Top-selling retail minivan in 30 states.

  • Odyssey’s retail market share in the minivan segment is 31.5 percent

Read the full article here.

February 15, 2013

Kansas City Honda Dealer Announces 75.2% Increase in Accord Sales

By: Jason Heard, Sales Manager of Frank Ancona Honda

January of 2013 has been great for Honda sales! According to, Honda sales are up 12.7% in January of 2013 compared to the 2012 numbers. Not only that, but Honda Accord sales have increased 75.2%.

According to Honda, “Not to be outdone, sales for the more family oriented Honda Pilot were up 16.3% and Honda Crosstour were up 38.2%.”

Honda Sales Up 13%, Accord Sales Up 75%

“’Those are impressive numbers by anyone’s standards,’ said Tod McLaughlin of Apple Valley Honda in Wenatchee. ‘The 2013 Honda Accord is an amazing machine that has critics and regular consumers raving. While I was surprised sales were up by 75% because that’s such a huge number, I’m not surprised that sales were up big. We sell a lot of them…and for good reason.’”


Read the full post here.