February 7, 2014
Honda and Bruce Willis recently paired up in a “Hugfest” campaign to promote Honda’s outstanding safety ratings.
The campaign, which first launched in the form of a big-budget Super Bowl ad, has Willis asking viewers to hug family and friends as they’re watching the NFL championship game while he talks about Honda’s crash safety.
Check it out here.
Mike Accavitti, senior vice president of automobile operations at American Honda Motor Company, Inc., said, “While we are in fact a leader in safety, the public doesn’t always recognize that.”
Accavitti added that Honda’s goal with the ad was to “zig, when everyone else was zagging. Super Bowl spots are now going over the top — we’ve gone that way in the past and I’m not saying it’s good or bad. Instead of going big, we’re going small.”
In the commercial, Willis asks viewers to hug their loved ones. He tells the audience, “Those people you just hugged, they’re real. They’re not crash test dummies, they’re not engineering data. And their safety matters as much to Honda as it does to you.”
Even though the Super Bowl is over, Honda is continuing the campaign on Twitter, Facebook, YouTube and its website. The company is encouraging social media users to use the hashtag #hugfest while promoting safety themes.
Learn more about Honda safety.
January 4, 2014
Honda recently announced in a press release that American Honda is once again leading the industry with six vehicles which have earned the Insurance Institute for Highway Safety’s (IIHS) highest rating of TOP SAFETY PICK+ for 2014. In addition, two vehicle models received the second highest rating of TOP SAFETY PICK.
2014 Accord Sedan (Photo: Honda)
In a press release issued by Honda, Art St. Cyr, vice president of product planning and logistics at American Honda, said, “As the industry leader in TOP SAFETY PICK+ ratings for 2013 and now 2014, it’s clear that our commitment to offer advanced safety technologies on mainstream products continues to pay dividends to Honda and Acura customers. Honda and Acura vehicles should be at the top of the shopping list for those who value safety ratings and the engineering prowess required to achieve them.”
Four of the selected vehicles were Honda models, including the 2014 Accord Sedan, the 2014 Accord Coupe, the 2014 Civic Sedan and the 2014 Odyssey, which according to Honda is the only minivan yet to earn this designation.
According to Honda, the IIHS TOP SAFETY PICK rating recognizes vehicles that do the best job of protecting occupants involved in crashes. The TOP SAFETY PICK+ rating recognizes vehicles that both performed well in crash tests and are equipped with collision-preventing technologies.
Read the full article to learn more.
May 24, 2013
Kelley Blue Book recently named more Honda’s than any other automaker on the list of the 10-Best Family Cars of 2013. The Accord, Odyssey and CR-V were acknowledged for their prominence in four crucial categories: safety, roominess, comfort and value.
The 2013 Honda Accord stood atop the list on KBB.com’s family vehicles and boasted the lowest five-year cost to own among 10 other vehicles. The honor comes just weeks after earning TOP SAFETY PICK from the Insurance Institute for Highway Safety (IIHS) The all-new Odyssey was the number one minivan on the list. The sought after family-friendly vehicle leads it’s class in fuel economy and safety ratings. The CR-V, another TOP SAFETY PICK, achieved the highest KBB.com 60-Month Residual Value and eanred top honors for KBB’s compact SUV class.
Editors sang the Accord’s praises for innovative features like LaneWatch™ blind spot display and its sophisticated interior design. The Odyssey Touring, at an astounding 28 mpg, possesses the highest rated EPA highway fuel economy rating of any eight-passenger minivan. The CR-V was described by the reviewers as a vehicle that offers “exceptional comfort, a smooth ride, and an excellent value.”
May 10, 2013
By Jason Heard, sales manager
Already the most popular small car, according to Honda.com, the 2013 Honda Civic earned the Insurance Institute for Highway Safety’s TOP SAFETY PICK, elevating the sedan to the top spot in safety ratings for it’s class. The National Highway Traffic Safety Administration also announced the popular four-door vehicle attained a Five-Star Overall Score, the highest achievable mark.
New standard features in this year’s model include a backup camera, Bluetooth wireless phone connectivity and numerous smartphone unifications such as Bluetooth streaming audio, text message functions and Pandora Internet radio. All these features and more a value steal.
Every tested vehicle in Honda’s lineup in 2013 has earned the TOP SAFETY PICK from IIHS, a feat that leads the industry. The sedan is equipped with Honda’s Advanced Compatibility Engineering™ (ACE™) body structure. The innovative addition distributes collision energy evenly, redirecting it away from the passenger seat. Needless to say, ACE™ played a large role in making the 2013 Honda Civic the first small cars to earn the IIHS’ highest safety rating.
The 2013 Accord also earned these prominent ratings in the midsize class. All Civics are also equipped with SmartVent, front, side and overhead impact airbags along with stability control to bolster safe handling.
January 28, 2011
Once again, Honda comes up on top when it comes to safety ratings. The National Highway Traffic Safety Administration has recently awarded the 2011 Honda Odyssey with a five star rating from their new crash-test rating system.
Honda Odyssey earns top five-star safety rating
The 2011 Honda Odyssey received an overall rating of five stars in the National Highway Traffic Safety Administration’s new crash-test rating system, the safety agency announced today.
The Odyssey’s overall composite score is composed of a five-star frontal, four-star rollover and a five-star rating for the combined side pole and barrier tests. The side barrier test is an area where other vehicles have shown weakness with the safety agency’s new testing format. The side pole test simulates a 20-mph side-impact crash into a 10-inch-diameter pole or tree at a 75-degree angle just behind the A-pillar on the driver’s side.
According to Honda, the four-star rollover rating is actually the highest rating a vehicle of this body type can achieve under NHTSA’s testing methodology:
The Insurance Institute for Highway Safety recently announced the Odyssey received a top score of Good in all of its crash tests but hasn’t completed a roof-strength test that is required to earn the Top Safety Pick designation.
Out of the more than 50 models NHTSA has tested so far, only 11 have earned a five-star rating under the revamped system: Acura MDX, BMW 5 Series, Buick Enclave, Chevrolet Cruze, Chevrolet Silverado, Chevy Traverse, GMC Acadia, GMC Sierra, Honda Accord, Hyundai Sonata and Volvo XC60. NHTSA still has few more models left to test for 2011.