National Fatherhood Initiative Archives - Frank Ancona Honda blog

August 22, 2013

Honda Honors Fantastic Fathers in “Dads Doing Good” Campaign

Posted by Jason Heard, general sales manager at Frank Ancona Honda

Honda is teaming up with the National Fatherhood Initiative (NFI) and Life of Dad to create a series of videos showcasing the amazing work that fathers do in the “Dads Doing Good” campaign.

For five weeks, videos of dads using the 2014 Honda Odyssey to make a positive impact on their families and communities will be featured on the NFI and Life of Dad websites.

“We are proud to support the “Dads Doing Good” program this summer,” Alicia Jones, manager of Honda and Acura social marketing at American Honda Motor Co., Inc., said in a news release. “The 2014 Honda Odyssey is the perfect vehicle to help enable these dads to help in the community.”

Each video shows just how dynamic the 2014 Honda Odyssey can be. For Week 1, the dads turned the Odyssey into a library-on-wheels, and for Week 2, the fathers raised awareness for congenital heart defects by turning the vehicle into a lemonade stand.

Check out the NFI website for more weekly videos.