April 16, 2014
Honda recently announced that new-car shoppers have recognized Honda as the Most Trusted Brand and Best Overall Brand in Kelley Blue Book’s 2014 Brand Image Awards. This is the third year in a row that Honda was named the Most Trusted Brand and the second consecutive year as Best Overall Brand.
The Brand Image Awards are based on extensive research gathered throughout the year using Kelley Blue Book Market Intelligence’s Brand Watch study. This online study taps into more than 12,000 new-vehicle shoppers who do research at KBB.com. According to KBB.com, the Brand Image Awards “ recognize automakers’ outstanding achievements in creating and maintaining brand attributes that engender enthusiasm among new-vehicle buyers.
In a press release, Jeff Conrad, senior vice president and general manager of the Honda automobile division for American Honda, said, “A brand is really built over the long haul through consumers’ experiences with its products, and Honda is committed to delivering class-leading vehicles that provide lasting enjoyment and value to our customers. Honda simply embraces the challenge of being a brand that people can trust.”