Inc. Archives - Frank Ancona Honda blog

March 28, 2013

Frank Ancona Honda Announces: Honda Receives Most Trusted Brand, Best Value Brand & Best Overall Brand

Posted By: Jason Heard, Sales Manager at Frank Ancona Honda

For the second consecutive year, Honda was named “Most Trusted Brand” by Kelley Blue Book’s 2013 Brand Image Awards. Honda was also awarded the “Best Overall Non-Luxury Brand” Award and the “Best Value Brand” Award.

Honda Named Most Trusted Brand, Best Value Brand and Best Overall Brand by Thousands of New-Car Shoppers in KBB.com’s 2013 Brand Image Awards



According to Honda’s news release, “New-car shoppers have once again recognized the Honda brand as the ‘Most Trusted Brand’ and ‘Best Value Brand’ in Kelley Blue Book’s 2013 Brand Image Award study. This is the second year Honda was named the ‘Most Trusted Brand’ and the third consecutive year as the ‘Best Value Brand.’  Additionally, Honda captured the top honor of ‘Best Overall Non-Luxury Brand,’ thus receiving more awards than any other brand in the 2013 Kelley Blue Book study.

“We are honored to be recognized by American car buyers for two tenets of the Honda brand: trust and value,” said Mike Accavitti, vice president of national marketing operations, American Honda Motor Co., Inc. “These awards demonstrate how customers recognize the tremendous quality and value of our products, reflecting the incredible competitive strength of the Honda brand.”

The 2013 Brand Image Awards are based on consumer automotive perception data from Kelley Blue Book Market Intelligence’s Brand Watch™ study. Brand Watch taps into more than 12,000 in-market new-vehicle shoppers annually on Kelley Blue Book’s KBB.com. The Brand Watch study offers insight into in-market new-vehicle shoppers’ perceptions of brands, including important factors driving their purchase decisions while they are in the midst of the shopping process.  Honda was named ‘Best Overall Non-Luxury Brand’ by securing the highest average score across ratings of all non-luxury models, and the weight of importance of each of the factors in the study.”

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September 30, 2011

Kansas City Honda Dealer Frank Ancona Honda to Sponsor the Great “Inside” Out Race Organized by the Johnson County Interfaith Hospitality Network, Inc. to Benefit Johnson County’s Homeless

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Posted by: Jason Heard, Sales Manager at Frank Ancona Honda

Frank Ancona Honda is proud to announce that it will be a sponsor this year at the Great “Inside” Out Race on November 6, put on by the Johnson County Interfaith Hospitality Network, Inc. The race will benefit Johnson County’s homeless children and their families.

According to Johnson County Interfaith Hospitality Network’s website, Johnson County’s poverty level has risen significantly since 2000:

    • •More than 23,000 Johnson County residents were living at or below the federal poverty line in 2003, which is a 50% increase over the number living in poverty in 2000

      •Nearly 8,000 of these residents living in poverty were children, which is double the number of children living in poverty in 2000

      •Use of Food Stamps by Johnson County residents increased 18% from 2003 to 2004

      •The number of children who qualify for free or reduced cost school lunches has grown by double digits in each of Johnson County’s six school districts in recent years, with an 84% increase in Blue Valley and an 86% increase in Olathe

  • To find out how you can help, visit the Johnson County Interfaith Hospitality Network’s website at www.jocoihn.org or register to run or walk at www.greatinsideoutrace.org