hondavac Archives - Frank Ancona Honda blog

October 4, 2013

Frank Ancona Honda Customers Starting Something Special

Posted by Jason Heard, general sales manager at Frank Ancona Honda

At Frank Ancona Honda, we love to see our customers happy with their new vehicles, so for the past few months, we’ve been posting customer photos on Facebook and Twitter. Here are just a few of our favorites.

What better gift than a Honda? Karen and Terrence bought a 2013 Honda Civic for their son, Jason.

Mr. and Mrs. Glenn couldn’t stop smiling in their new Honda CRVs!

A true Honda family! Darren and their kids couldn’t wait to drive away in their 2013 Honda Civic.

Noel and Maribel Herrera expressed some love for their new 2014 Odyssey Touring Elite! Take a look at that in-vehicle vacuum!

A new Honda is something to cheer about! Check out Kara and her daughter, Kate!

Like us on Facebook and click here to see all of the photos.

September 6, 2013

Honda Begins New Advertising Campaign: “Start Something Special”

Posted by Jason Heard, general sales manager at Frank Ancona Honda

According to a recent press release, Honda is launching its new advertising tagline, “Start Something Special,” with a series of commercials featuring the 2014 Honda Odyssey and the world’s first commercially available in-vehicle vacuum cleaner, the HondaVAC.

See 2014 Honda Odyssey specials.

“How I Met Your Mother” star Neil Patrick Harris and Rainn Wilson of “The Office” lent their voices to the first of the videos, available here, as a gummy bear and a ball of lint respectively. Each video showcases the “spokescrumbs” and their tangles with the Odyssey’s in-vehicle vacuum cleaner.

Mashable reported that according to Honda, the idea for the HondaVAC came from a Honda engineer’s daughter. When she saw how frustrated her dad was getting by the mess the kids made in the van, she said, “Dad, you need a vacuum in here.”

The “Start Something Special” tagline will be used across all Honda brands. Each commercial will begin with a mnemonic tone to distinguish itself as a Honda advertisement, according to Honda’s press release.

The new Honda tagline is built on the insight that people form a special relationship with their Hondas. They love them. They name them. They talk to them. It’s a truly unique bond,” said Mike Accavitti, senior vice president of auto operations at American Honda Motor Co., Inc. “‘Start Something Special’ illustrates this connection while emphasizing the special qualities that only Honda vehicles provide.”

Read the full press release here.