April 16, 2014
Honda recently announced that new-car shoppers have recognized Honda as the Most Trusted Brand and Best Overall Brand in Kelley Blue Book’s 2014 Brand Image Awards. This is the third year in a row that Honda was named the Most Trusted Brand and the second consecutive year as Best Overall Brand.
The Brand Image Awards are based on extensive research gathered throughout the year using Kelley Blue Book Market Intelligence’s Brand Watch study. This online study taps into more than 12,000 new-vehicle shoppers who do research at KBB.com. According to KBB.com, the Brand Image Awards “ recognize automakers’ outstanding achievements in creating and maintaining brand attributes that engender enthusiasm among new-vehicle buyers.
In a press release, Jeff Conrad, senior vice president and general manager of the Honda automobile division for American Honda, said, “A brand is really built over the long haul through consumers’ experiences with its products, and Honda is committed to delivering class-leading vehicles that provide lasting enjoyment and value to our customers. Honda simply embraces the challenge of being a brand that people can trust.”
April 4, 2013
Posted By: Jason Heard, Sales Manager at Frank Ancona Honda
The Institute for Highway Safety (IIHS) recently awarded the 2013 Honda Civic Sedan and Coupe the highest available safety rating of TOP SAFETY PICK+. This is the first and only IIHS small car in the industry to earn this award.
2013 Honda Civic Sedan and Coupe First Small Cars to Achieve TOP SAFETY PICK+ Rating in IIHS Safety Testing
According to Honda’s news release, “The new Civic Sedan, equipped with the second generation of the Honda Advanced Compatibility Body Structure™ (ACE™II), is not only the first Small car to earn TOP SAFETY PICK+ in the industry, but also the first and only to earn the highest possible rating of GOOD on the IIHS’ new small overlap frontal crash test (sometimes called a ‘narrow offset’ test). This aggressive test is designed to simulate what happens when the front corner of a vehicle collides with another vehicle or an object such as a tree or utility pole at high speed.”
“If you want a compact car with a TOP SAFETY PICK+ rating, the 2013 Honda Civic is the only choice,” said Art St. Cyr, vice president of product planning and logistics at American Honda. “We believe this is a distinct competitive advantage, especially as more and more consumers place a premium on crash rating performance.”
Honda leads all other brands in achieving TOP SAFETY PICK+ ratings with four models – Civic Sedan and Coupe, and Accord Sedan and Coupe.
Read the full press release
March 28, 2013
Posted By: Jason Heard, Sales Manager at Frank Ancona Honda
For the second consecutive year, Honda was named “Most Trusted Brand” by Kelley Blue Book’s 2013 Brand Image Awards. Honda was also awarded the “Best Overall Non-Luxury Brand” Award and the “Best Value Brand” Award.
Honda Named Most Trusted Brand, Best Value Brand and Best Overall Brand by Thousands of New-Car Shoppers in KBB.com’s 2013 Brand Image Awards
According to Honda’s news release, “New-car shoppers have once again recognized the Honda brand as the ‘Most Trusted Brand’ and ‘Best Value Brand’ in Kelley Blue Book’s 2013 Brand Image Award study. This is the second year Honda was named the ‘Most Trusted Brand’ and the third consecutive year as the ‘Best Value Brand.’ Additionally, Honda captured the top honor of ‘Best Overall Non-Luxury Brand,’ thus receiving more awards than any other brand in the 2013 Kelley Blue Book study.
“We are honored to be recognized by American car buyers for two tenets of the Honda brand: trust and value,” said Mike Accavitti, vice president of national marketing operations, American Honda Motor Co., Inc. “These awards demonstrate how customers recognize the tremendous quality and value of our products, reflecting the incredible competitive strength of the Honda brand.”
The 2013 Brand Image Awards are based on consumer automotive perception data from Kelley Blue Book Market Intelligence’s Brand Watch™ study. Brand Watch taps into more than 12,000 in-market new-vehicle shoppers annually on Kelley Blue Book’s KBB.com. The Brand Watch study offers insight into in-market new-vehicle shoppers’ perceptions of brands, including important factors driving their purchase decisions while they are in the midst of the shopping process. Honda was named ‘Best Overall Non-Luxury Brand’ by securing the highest average score across ratings of all non-luxury models, and the weight of importance of each of the factors in the study.”
Read the rest of the article.
November 29, 2012
Posted by: Jason Heard, Sales Manager at Frank Ancona Honda
The team at Frank Ancona Honda is pleased to tell its Kansas City customers about the prominent awards American Honda Motor Co., Inc. recently received and to carry on the tradition of excellence!
American Honda Motor Co., Inc. received multiple 2013 Residual Value Awards from ALG, including the top honor of Best Mainstream Brand. Additionally, the 2013 Honda Accord, Honda Odyssey and Honda Fit each received individual Residual Value Awards as the highest ranked vehicles in their respective segments. As the leading provider of residual value information to the automotive industry, ALG’s annual Residual Value Awards honor the vehicles in each industry segment that ALG predicts will retain the highest percentage of their original price after a three-year period.
“Long-term value and reliability are both hallmarks of the Honda brand and we are honored to be recognized by ALG as the industry leader in these key qualities,” said Michael Accavitti, vice president of national marketing operations at American Honda. “The Honda engineering philosophy not only delivers immediate value to our customers but will pay off in the long run as well.”
The Honda brand was named the Best Mainstream Brand for 2013, which recognizes the entire Honda lineup for exceptional vehicle quality, strong brand desirability, and long-term reliability. The all-new 2013 Accord ranked the highest in the ultra competitive Midsize Car category. The Honda Odyssey prevailed in the Best Minivan (MPV) category, retaining the top spot for the second consecutive year. The Honda Fit received a Residual Value Award for the fifth consecutive year in the Sub-Compact Car category. Since 2000, the Honda brand has earned 28 model awards and seven overall brand awards from ALG.
“The Honda brand is a constant in ALG’s Residual Value Award history,” said Larry Dominique, President of ALG. “With its smart, value-focused financial strategy, excellent perceived quality, and the all-new Accord, Honda has proven that it provides a compelling, high residual value package for consumers.”
ALG determines the award winners through careful study of the competition in each segment, historical vehicle performance and industry trends. Vehicle quality, production levels relative to demand, as well as pricing strategies are among the key factors that affect ALG’s residual value forecasts.