April 16, 2014
Honda recently announced that new-car shoppers have recognized Honda as the Most Trusted Brand and Best Overall Brand in Kelley Blue Book’s 2014 Brand Image Awards. This is the third year in a row that Honda was named the Most Trusted Brand and the second consecutive year as Best Overall Brand.
The Brand Image Awards are based on extensive research gathered throughout the year using Kelley Blue Book Market Intelligence’s Brand Watch study. This online study taps into more than 12,000 new-vehicle shoppers who do research at KBB.com. According to KBB.com, the Brand Image Awards “ recognize automakers’ outstanding achievements in creating and maintaining brand attributes that engender enthusiasm among new-vehicle buyers.
In a press release, Jeff Conrad, senior vice president and general manager of the Honda automobile division for American Honda, said, “A brand is really built over the long haul through consumers’ experiences with its products, and Honda is committed to delivering class-leading vehicles that provide lasting enjoyment and value to our customers. Honda simply embraces the challenge of being a brand that people can trust.”
March 28, 2013
Posted By: Jason Heard, Sales Manager at Frank Ancona Honda
For the second consecutive year, Honda was named “Most Trusted Brand” by Kelley Blue Book’s 2013 Brand Image Awards. Honda was also awarded the “Best Overall Non-Luxury Brand” Award and the “Best Value Brand” Award.
Honda Named Most Trusted Brand, Best Value Brand and Best Overall Brand by Thousands of New-Car Shoppers in KBB.com’s 2013 Brand Image Awards
According to Honda’s news release, “New-car shoppers have once again recognized the Honda brand as the ‘Most Trusted Brand’ and ‘Best Value Brand’ in Kelley Blue Book’s 2013 Brand Image Award study. This is the second year Honda was named the ‘Most Trusted Brand’ and the third consecutive year as the ‘Best Value Brand.’ Additionally, Honda captured the top honor of ‘Best Overall Non-Luxury Brand,’ thus receiving more awards than any other brand in the 2013 Kelley Blue Book study.
“We are honored to be recognized by American car buyers for two tenets of the Honda brand: trust and value,” said Mike Accavitti, vice president of national marketing operations, American Honda Motor Co., Inc. “These awards demonstrate how customers recognize the tremendous quality and value of our products, reflecting the incredible competitive strength of the Honda brand.”
The 2013 Brand Image Awards are based on consumer automotive perception data from Kelley Blue Book Market Intelligence’s Brand Watch™ study. Brand Watch taps into more than 12,000 in-market new-vehicle shoppers annually on Kelley Blue Book’s KBB.com. The Brand Watch study offers insight into in-market new-vehicle shoppers’ perceptions of brands, including important factors driving their purchase decisions while they are in the midst of the shopping process. Honda was named ‘Best Overall Non-Luxury Brand’ by securing the highest average score across ratings of all non-luxury models, and the weight of importance of each of the factors in the study.”
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