american honda Archives - Frank Ancona Honda blog

April 4, 2014

Honda Builds Its 20 Millionth Vehicle In The U.S.

Honda is celebrating two big milestones this month! According to a recent press release, Honda plants in the U.S. have produced 20 million automobiles to date. In addition, motor company’s 10 millionth U.S.-built Accord recently rolled off of the assembly line at Honda’s first American plant in Marysville, Ohio.


2014 Honda Accord Sedan (Photo: Honda)

Hidenobu Iwata, president and CEO of Honda of America Mfg. and head of Honda’s North American manufacturing, said, “We are deeply aware that our ability to reach this milestone results from the trust that 20 million customers have placed in our products, and we appreciate their support over the past three decades. We also value the commitment made by tens of thousands of associates at Honda and our hundreds of suppliers in the U.S. who build products of the highest quality for our customers.”

According to the press release, American Honda plants produce 11 different models including four passenger cars and seven light trucks. Since 2011, Honda has invested around $1.6 billion in its American auto plants to expand production and implement new technologies.  In 2013, nearly 95 percent of the Honda and Acura vehicles sold in the U.S. were produced in North America.

Check out the press release here.

November 29, 2012

Honda Wins ALG’s 2013 Residual Value Award for Best Mainstream Brand Topping all Other Competitors in Long Term Value

Posted by: Jason Heard, Sales Manager at Frank Ancona Honda

The team at Frank Ancona Honda is pleased to tell its Kansas City customers about the prominent awards American Honda Motor Co., Inc. recently received and to carry on the tradition of excellence!

American Honda Motor Co., Inc. received multiple 2013 Residual Value Awards from ALG, including the top honor of Best Mainstream Brand. Additionally, the 2013 Honda Accord, Honda Odyssey and Honda Fit each received individual Residual Value Awards as the highest ranked vehicles in their respective segments. As the leading provider of residual value information to the automotive industry, ALG’s annual Residual Value Awards honor the vehicles in each industry segment that ALG predicts will retain the highest percentage of their original price after a three-year period.

“Long-term value and reliability are both hallmarks of the Honda brand and we are honored to be recognized by ALG as the industry leader in these key qualities,” said Michael Accavitti, vice president of national marketing operations at American Honda. “The Honda engineering philosophy not only delivers immediate value to our customers but will pay off in the long run as well.”

The Honda brand was named the Best Mainstream Brand for 2013, which recognizes the entire Honda lineup for exceptional vehicle quality, strong brand desirability, and long-term reliability. The all-new 2013 Accord ranked the highest in the ultra competitive Midsize Car category. The Honda Odyssey prevailed in the Best Minivan (MPV) category, retaining the top spot for the second consecutive year. The Honda Fit received a Residual Value Award for the fifth consecutive year in the Sub-Compact Car category. Since 2000, the Honda brand has earned 28 model awards and seven overall brand awards from ALG.

“The Honda brand is a constant in ALG’s Residual Value Award history,” said Larry Dominique, President of ALG. “With its smart, value-focused financial strategy, excellent perceived quality, and the all-new Accord, Honda has proven that it provides a compelling, high residual value package for consumers.”

ALG determines the award winners through careful study of the competition in each segment, historical vehicle performance and industry trends. Vehicle quality, production levels relative to demand, as well as pricing strategies are among the key factors that affect ALG’s residual value forecasts.

October 21, 2011

Kansas City Honda Dealer Frank Ancona Honda Offers Best Halloween Featured Lease Specials

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Posted by: Jason Heard, Sales Manager at Frank Ancona Honda

Kansas City Honda Dealer, Frank Ancona Honda, is celebrating Halloween with the best featured lease specials on the Honda Pilot, Odyssey and Pilot.

2012 Pilot 5 Speed Automatic 2WD LX Featured Special Lease – Zero Due at Lease Signing
$0 first months payment, $0 down payment, $0 security deoposit. For well-qualified lessees.


Offer valid from 9/7/2011 through 10/31/2011

2011 Odyssey 5 Speed Automatic LX Featured Special Lease – Zero Due at Lease Signing
$0 first months payment, $0 down payment, $0 security deoposit. For well-qualified lessees.

Offer valid from 9/7/2011 through 10/31/2011

2012 Crosstour 5 Speed Automatic 2WD EX V-6 Featured Special Lease – Zero Due at Lease Signing
$0 first months payment, $0 down payment, $0 security deoposit. For well-qualified lessees.


Offer valid from 9/7/2011 through 10/31/2011

October 10, 2011

A Huge Thanks to Mobile Commerce Daily for Featuring Frank Ancona Honda: Car dealership boosts social media engagement with mobile bar codes, SMS

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Posted by: Jason Heard, Sales Manager at Frank Ancona Honda

Thank you to Chantal Tode at Mobile Commerce Daily for interviewing myself and Valerie Jennings, of Jennings Social Media Marketing, about the launch of Frank Ancona Honda’s QR code and SMS campaign.

Car dealership boosts social media engagement with mobile bar codes, SMS

Car dealership Frank Ancona Honda is adding SMS and QR codes to its social media efforts to enhance customer engagement.

Frank Ancona Honda currently has a mobile site and is active in social media. It will expand these efforts going forward with QR codes and SMS as the traffic to its sites via mobile continues to grow.

“We need to expand into mobile to support our growing customer demand on smartphones,” said Jason Heard, sales manager of Frank Ancona Honda, Olathe, KS.

“We are utilizing mobile sites right now and this is the next step to not only expanding our mobile presence, but also adding more engaging to our social media practices,” he said.

Marketing Insight
Jennings Social Media Marketing is managing the dealership’s mobile marketing rollout.

Jennings Social Media Marketing has been working with Frank Ancona Honda for almost a year managing its social media.

The dealership is also working with KickANotch for mobile tracking.

QR codes and SMS will help Frank Ancona Honda engage with its customers via social media channels and mobile as part of its ongoing marketing activities around local events.

Mobile will also help the dealership track the effectiveness of its marketing.

“We are currently sponsoring several events in the local market and the QR codes will help us understand the impact of having our cars on display at these events,” Mr. Heard said.

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October 5, 2011

Kansas City Honda Dealer Frank Ancona Honda Celebrates Halloween with Best Certified Specials on Accords

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By: Jason Heard, Sales Manager at Frank Ancona Honda

Kansas City Honda dealer, Frank Ancona Honda is offering new Halloween certified specials on the Accord Coupe, Accord Crosstour, Accord Hybrid and Accord Sedan.

Frank Ancona Honda is located at 1000 North Rogers Road, Olathe, KS 66062. The dealership is celebrating its 50-year anniversary and is a family-owned business that has been in Olathe since 1961. “Like Us” on Facebook: http://www.facebook.com/pages/Frank-Ancona-Honda/371471708177 and Follow us on Twitter: @anconahonda for great specials on new and pre-owned vehicles, service and parts.

Certified Accord Special APR Financing: Accord Coupe
1.9% APR for 24-36 months
Offer valid from 10/1/2011 through 10/31/2011


Certified Accord Special APR Financing: Accord Crosstour
1.9% APR for 24-36 months
Offer valid from 10/1/2011 through 10/31/2011


Certified Accord Special APR Financing: Accord Hybrid
1.9% APR for 24-36 months
Offer valid from 10/1/2011 through 10/31/2011


Certified Accord Special APR Financing: Accord Sedan
1.9% APR for 24-36 months
Offer valid from 10/1/2011 through 10/31/2011

September 23, 2011

Kansas City Honda Dealer Frank Ancona Honda’s Press Release Posted on Major News Sites Including Yahoo!Finance.com, Reuters.com & msnbc.com

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Posted by: Jason Heard, Sales Manager at Frank Ancona Honda

Kansas City Honda dealer Frank Ancona Honda’s press release was recently posted on news sites including Yahoo!Finance.com, Reuters.com and msnbc.com. Frank Ancona Honda announced it would be kicking-off football season with a few new fall specials including the CR-V, Crosstour, Civic and Accord.

2011 CR-V 5 Speed Automatic 2WD LX Featured Special Lease – Zero Due at Lease Signing $0 first months payment, $0 security deposit
Offer valid from 9/7/2011-10/31/2011
See offer at http://bit.ly/eFFrpG or call 913-782-3636 for more information.

2012 Crosstour 5 Speed Automatic 2WD EX V-6 Featured Special Lease – Zero Due at Lease Signing $0 first months payment, $0 security deposit
Offer valid from 9/7/2011-10/31/2011
See offer at http://bit.ly/eFFrpG or call 913-782-3636 for more information.

2012 Civic HF Special APR– 1.9% APR for 24-36 months or 2.9% APR for 37-60 months.
Offer valid from 9/7/2011 through 10/31/2011
See offer at http://bit.ly/eFFrpG or call 913-782-3636 for more information.

2011 Accord Coupe Special APR– 0.9% APR for 24-36 months or 1.9% APR for 37-60 months.
Offer valid from 9/7/2011 through 10/31/2011
See offer at http://bit.ly/eFFrpG or call 913-782-3636 for more information.

Frank Ancona Honda is located at 1000 North Rogers Road, Olathe, KS 66062. The dealership is celebrating its 50-year anniversary and is a family-owned business that has been in Olathe since 1961. “Like Us” on Facebook: http://www.facebook.com/pages/Frank-Ancona-Honda/371471708177 and Follow us on Twitter: @anconahonda for great specials on new and pre-owned vehicles, service and parts.

September 16, 2011

Kansas City Honda Dealer Frank Ancona Honda Kicks Off Football With New Featured Lease Specials!

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By: Jason Heard, Sales Manager at Frank Ancona Honda

Frank Ancona Honda is kicking off the football season with new featured lease specials including the 2012 Pilot, 2012 Crosstour and the 2011 Odyssey.

2012 Pilot 5 Speed Automatic 2WD LX Featured Special Lease – Zero Due at Lease Signing
$0 first months payment, $0 down payment, $0 security deoposit. For well-qualified lessees.


Offer valid from 9/7/2011 through 10/31/2011

2012 Crosstour 5 Speed Automatic 2WD EX V-6 Featured Special Lease – Zero Due at Lease Signing
$0 first months payment, $0 down payment, $0 security deoposit. For well-qualified lessees.


Offer valid from 9/7/2011 through 10/31/2011

2011 Odyssey 5 Speed Automatic LX Featured Special Lease – Zero Due at Lease Signing
$0 first months payment, $0 down payment, $0 security deoposit. For well-qualified lessees.

Offer valid from 9/7/2011 through 10/31/2011

September 9, 2011

Kansas City Honda Dealer Frank Ancona Honda Celebrates 50th Anniversary with End of Summer Clearance Sale!

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By: Jason Heard, Sales Manager at Frank Ancona Honda

Kansas City Honda dealer Frank Ancona Honda is celebrating it’s 50th anniversary with its end of summer clearance sale. Take advantage of this deal with 0.9% financing on all 2011 Honda models, 0.9% financing on 2012 Accords and discounted sale pricing on new 2011 models and demos.

WATCH VIDEO

Visit http://frankanconahonda.com/New-Vehicle-Offers.aspx to view the dealership’s Anniversary specials, including the next generation 2012 Honda Civic and pre-owned and new inventory. Like us on Facebook at Frank Ancona Honda and follow us on Twitter at @anconahonda to stay updated on the newest specials.

August 26, 2011

Kansas City Honda Dealer Frank Ancona Honda Announces Best Labor Day APR Specials!

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No Comments on Kansas City Honda Dealer Frank Ancona Honda Announces Best Labor Day APR Specials!

By: Jason Heard, Sales Manager at Frank Ancona Honda

Kansas City Honda dealer Frank Ancona Honda announces 0.9% APR for the 2011 Accord Coupe, 2011 CR-Z and the 2011 CR-V.

2011 Accord Coupe Labor Day Special APR
Offer valid from 8/24/2011 through 9/6/2011
0.9% APR for 24-60 months

2011 CR-Z Labor Day Special APR
Offer valid from 8/24/2011 through 9/6/2011
0.9% APR for 24-60 months

2011 CR-V Labor Day Special APR
Offer valid from 8/24/2011 through 9/6/2011
0.9% APR for 24-60 months

August 17, 2011

Kansas City Honda Dealer Frank Ancona Honda Celebrates 50th Anniversary With Customer Appreciation Month!

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By Jason Heard, Sales Manager at Frank Ancona Honda

Frank Ancona Honda is celebrating its 50th Anniversary with a customer appreciation video. Listen to customers talk about their Honda stories and experiences with Frank Ancona Honda.

Roger Nordean, a valued customer of Frank Ancona Honda’s for over 20 year said, “I think the Honda brand normally is very dependable. Over the years I’ve been bringing them here, and I really was impressed that even though my first car I didn’t buy here, they did a really good job with service. We’ve been really impressed with the service.”

WATCH VIDEO

Visit http://frankanconahonda.com/New-Vehicle-Offers.aspx to view the dealership’s Anniversary specials, including the next generation 2012 Honda Civic and pre-owned and new inventory. Like us on Facebook at Frank Ancona Honda and follow us on Twitter at @anconahonda to stay updated on the newest specials.

August 9, 2011

Kansas City Honda Dealer Frank Ancona Honda Announces August’s Back to School Service Special

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No Comments on Kansas City Honda Dealer Frank Ancona Honda Announces August’s Back to School Service Special

By: Jason Heard, Sales Manager at Frank Ancona Honda

To celebrate Frank Ancona Honda’s 50-year Anniversary during the month of August we are offering a great back to school service special. For $49.95 receive a lube oil filter, top and check fluid levels, tire rotation, multi point inspection, battery test and a car wash! Call the service department at 877-331-6507 or email us at service@frankanconahonda.com to schedule an appointment.

Frank Ancona Honda is located at 1000 North Rogers Road, Olathe, KS 66062. The dealership is celebrating its 50-year anniversary and is a family-owned business that has been in Olathe since 1961. “Like Us” on Facebook: http://www.facebook.com/pages/Frank-Ancona-Honda/371471708177 and Follow us on Twitter: @anconahonda for great specials on new and pre-owned vehicles, service and parts.

August 4, 2011

Honda Tops Industry in 2011 Initial Quality Study: Winners Include the Civic, Accord & Element

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No Comments on Honda Tops Industry in 2011 Initial Quality Study: Winners Include the Civic, Accord & Element

Posted by Jason Heard, Sales Manager at Frank Ancona Honda

We are pleased to announce that Honda recently attained its best ever results in the 2011 J.D. Power and Associates Initial Quality Study (IQS) with seven different vehicles winning their categories and four vehicles coming in second. In addition, Honda was also rated the second highest in the entire survey, beating luxury brands such as Lexus.

Honda Tops Industry in 2011 Initial Quality Study

Coming off a long string of challenging sales months, and still dealing with the aftereffects of this spring’s disasters in Japan, Honda finally was the recipient of some good news recently, when the automaker achieved its best results ever in the 2011 J.D. Power and Associates Initial Quality Study (IQS). Not only was Honda the second-highest-rated brand in the entire survey, topping even all luxury brands except Lexus, but it also had seven different vehicles win their segments—more than any other automaker—and its own premium division, Acura, finished in third place overall.

Topping their categories for Honda were:

•Honda Fit—Sub-Compact Car
•Honda Civic and Honda Insight (tie)—Compact Car
•Honda Accord—Midsize Car
•Honda Element—Compact Crossover/SUV
•Honda Accord Crosstour—Midsize Crossover/SUV
•Honda Ridgeline—Midsize Pickup

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