American Honda Motor Co. Archives - Frank Ancona Honda blog

March 28, 2013

Frank Ancona Honda Announces: Honda Receives Most Trusted Brand, Best Value Brand & Best Overall Brand

Posted By: Jason Heard, Sales Manager at Frank Ancona Honda

For the second consecutive year, Honda was named “Most Trusted Brand” by Kelley Blue Book’s 2013 Brand Image Awards. Honda was also awarded the “Best Overall Non-Luxury Brand” Award and the “Best Value Brand” Award.

Honda Named Most Trusted Brand, Best Value Brand and Best Overall Brand by Thousands of New-Car Shoppers in KBB.com’s 2013 Brand Image Awards



According to Honda’s news release, “New-car shoppers have once again recognized the Honda brand as the ‘Most Trusted Brand’ and ‘Best Value Brand’ in Kelley Blue Book’s 2013 Brand Image Award study. This is the second year Honda was named the ‘Most Trusted Brand’ and the third consecutive year as the ‘Best Value Brand.’  Additionally, Honda captured the top honor of ‘Best Overall Non-Luxury Brand,’ thus receiving more awards than any other brand in the 2013 Kelley Blue Book study.

“We are honored to be recognized by American car buyers for two tenets of the Honda brand: trust and value,” said Mike Accavitti, vice president of national marketing operations, American Honda Motor Co., Inc. “These awards demonstrate how customers recognize the tremendous quality and value of our products, reflecting the incredible competitive strength of the Honda brand.”

The 2013 Brand Image Awards are based on consumer automotive perception data from Kelley Blue Book Market Intelligence’s Brand Watch™ study. Brand Watch taps into more than 12,000 in-market new-vehicle shoppers annually on Kelley Blue Book’s KBB.com. The Brand Watch study offers insight into in-market new-vehicle shoppers’ perceptions of brands, including important factors driving their purchase decisions while they are in the midst of the shopping process.  Honda was named ‘Best Overall Non-Luxury Brand’ by securing the highest average score across ratings of all non-luxury models, and the weight of importance of each of the factors in the study.”

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December 12, 2012

Kansas City Honda Dealer Shares Restyled 2013 Honda Civic: Arrives at U.S. Dealerships with Premium Style, Host of Popular Standard Features

Posted by:  Jason Heard, Sales Manager at Frank Ancona Honda

Frank Ancona Honda is celebrating the holidays with the all-new 2013 Honda Civic.  Sporting new features and a new look, the 2013 Honda Civic is ready to hit roads across the country.  Call us today at (913) 782-3636 or visit www.frankanconahonda.com to schedule a test drive.

Check out this announcement by American Honda Motor Co., Inc. to learn all about the changes.

Restyled 2013 Honda Civic Arrives at U.S. Dealerships with Premium Style, Host of Popular Standard Features

The top-selling and award-winning Honda Civic returns for 2013, with a host of design upgrades and a bevy of new standard features, while still maintaining the efficiency and value that has made the Civic an automotive icon for the past 40 years. The 2013 Honda Civic Sedan receives all-new front and rear exterior styling, along with extensive interior styling upgrades on all models. Retuned steering and suspension sharpen the Civic’s handling, while extensive body and chassis upgrades improve the ride comfort and interior quietness.

Across the board, every 2013 Civic model is equipped with a suite of class-leading standard features. Standard equipment on every Honda Civic includes Bluetooth® HandsFreeLink®, Bluetooth® Audio, rearview camera, color i-MID display, USB/iPod® connection, Pandora® Interface, an SMS text feature, steering wheel audio controls, exterior temperature gauge and sliding center-console armrest. Even with hundreds of dollars of standard features added, the 2013 Civic arrives with only a modest $160 increase in MSRP across the lineup, with pricing for the exceptionally well-equipped 2013 Civic LX Sedan beginning at $18,1651.

New safety technologies built into the 2013 Civic include the application of the next-gen Advanced Compatibility Engineering™ II (ACE™ II) body structure, which includes additional front end structures designed to help increase occupant protection by dispersing crash energy in narrow overlap frontal crashes, and should help the Civic obtain a top rating in the new small-offset crash test conducted by the Insurance Institute for Highway Safety (IIHS). Also new are SmartVent™ side airbags, side curtain airbags with a rollover sensor and the availability of Forward Collision Warning (FCW) and Lane Departure Warning (LDW) systems, which make their compact-class debut in the 2013 Honda Civic Hybrid.

Featuring the widest array of powertrain choices available in the segment, the Civic lineup is designed to meet the diverse needs of today’s compact-vehicle buyer. The 2013 Honda Civic Sedan and Coupe will be available in LX, EX, EX-L and Si models, with the Civic Hybrid, Civic Natural Gas and Civic HF also available in sedan form. The entry model Civic DX has been discontinued for 2013.

Summary of Changes for 2013

· Completely revised front and rear exterior styling (Sedan)
· Enhanced standard feature content on all model grades
· Recalibrated suspension and steering
· Extensive new NVH reduction features
· Revised interior styling including soft-touch materials
· Next-gen Advanced Compatibility Engineering™ II (ACE™ II) body structure
· Standard rearview camera
· Standard Bluetooth® HandsFreeLink®
· Standard Bluetooth® Audio
· Standard Pandora® Interface
· Standard USB/iPod® interface
· Standard SMS text message functionality
· Available Forward Collision Warning (FCW), Lane Departure Warning (LDW)
systems
· Two new exterior colors: White Orchid Pearl and Kona Coffee Metallic
· New interior color: Black

October 21, 2011

Kansas City Honda Dealer Frank Ancona Honda Offers Best Halloween Featured Lease Specials

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Posted by: Jason Heard, Sales Manager at Frank Ancona Honda

Kansas City Honda Dealer, Frank Ancona Honda, is celebrating Halloween with the best featured lease specials on the Honda Pilot, Odyssey and Pilot.

2012 Pilot 5 Speed Automatic 2WD LX Featured Special Lease – Zero Due at Lease Signing
$0 first months payment, $0 down payment, $0 security deoposit. For well-qualified lessees.


Offer valid from 9/7/2011 through 10/31/2011

2011 Odyssey 5 Speed Automatic LX Featured Special Lease – Zero Due at Lease Signing
$0 first months payment, $0 down payment, $0 security deoposit. For well-qualified lessees.

Offer valid from 9/7/2011 through 10/31/2011

2012 Crosstour 5 Speed Automatic 2WD EX V-6 Featured Special Lease – Zero Due at Lease Signing
$0 first months payment, $0 down payment, $0 security deoposit. For well-qualified lessees.


Offer valid from 9/7/2011 through 10/31/2011

October 10, 2011

A Huge Thanks to Mobile Commerce Daily for Featuring Frank Ancona Honda: Car dealership boosts social media engagement with mobile bar codes, SMS

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No Comments on A Huge Thanks to Mobile Commerce Daily for Featuring Frank Ancona Honda: Car dealership boosts social media engagement with mobile bar codes, SMS

Posted by: Jason Heard, Sales Manager at Frank Ancona Honda

Thank you to Chantal Tode at Mobile Commerce Daily for interviewing myself and Valerie Jennings, of Jennings Social Media Marketing, about the launch of Frank Ancona Honda’s QR code and SMS campaign.

Car dealership boosts social media engagement with mobile bar codes, SMS

Car dealership Frank Ancona Honda is adding SMS and QR codes to its social media efforts to enhance customer engagement.

Frank Ancona Honda currently has a mobile site and is active in social media. It will expand these efforts going forward with QR codes and SMS as the traffic to its sites via mobile continues to grow.

“We need to expand into mobile to support our growing customer demand on smartphones,” said Jason Heard, sales manager of Frank Ancona Honda, Olathe, KS.

“We are utilizing mobile sites right now and this is the next step to not only expanding our mobile presence, but also adding more engaging to our social media practices,” he said.

Marketing Insight
Jennings Social Media Marketing is managing the dealership’s mobile marketing rollout.

Jennings Social Media Marketing has been working with Frank Ancona Honda for almost a year managing its social media.

The dealership is also working with KickANotch for mobile tracking.

QR codes and SMS will help Frank Ancona Honda engage with its customers via social media channels and mobile as part of its ongoing marketing activities around local events.

Mobile will also help the dealership track the effectiveness of its marketing.

“We are currently sponsoring several events in the local market and the QR codes will help us understand the impact of having our cars on display at these events,” Mr. Heard said.

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October 5, 2011

Kansas City Honda Dealer Frank Ancona Honda Celebrates Halloween with Best Certified Specials on Accords

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By: Jason Heard, Sales Manager at Frank Ancona Honda

Kansas City Honda dealer, Frank Ancona Honda is offering new Halloween certified specials on the Accord Coupe, Accord Crosstour, Accord Hybrid and Accord Sedan.

Frank Ancona Honda is located at 1000 North Rogers Road, Olathe, KS 66062. The dealership is celebrating its 50-year anniversary and is a family-owned business that has been in Olathe since 1961. “Like Us” on Facebook: http://www.facebook.com/pages/Frank-Ancona-Honda/371471708177 and Follow us on Twitter: @anconahonda for great specials on new and pre-owned vehicles, service and parts.

Certified Accord Special APR Financing: Accord Coupe
1.9% APR for 24-36 months
Offer valid from 10/1/2011 through 10/31/2011


Certified Accord Special APR Financing: Accord Crosstour
1.9% APR for 24-36 months
Offer valid from 10/1/2011 through 10/31/2011


Certified Accord Special APR Financing: Accord Hybrid
1.9% APR for 24-36 months
Offer valid from 10/1/2011 through 10/31/2011


Certified Accord Special APR Financing: Accord Sedan
1.9% APR for 24-36 months
Offer valid from 10/1/2011 through 10/31/2011

September 23, 2011

Kansas City Honda Dealer Frank Ancona Honda’s Press Release Posted on Major News Sites Including Yahoo!Finance.com, Reuters.com & msnbc.com

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No Comments on Kansas City Honda Dealer Frank Ancona Honda’s Press Release Posted on Major News Sites Including Yahoo!Finance.com, Reuters.com & msnbc.com

Posted by: Jason Heard, Sales Manager at Frank Ancona Honda

Kansas City Honda dealer Frank Ancona Honda’s press release was recently posted on news sites including Yahoo!Finance.com, Reuters.com and msnbc.com. Frank Ancona Honda announced it would be kicking-off football season with a few new fall specials including the CR-V, Crosstour, Civic and Accord.

2011 CR-V 5 Speed Automatic 2WD LX Featured Special Lease – Zero Due at Lease Signing $0 first months payment, $0 security deposit
Offer valid from 9/7/2011-10/31/2011
See offer at http://bit.ly/eFFrpG or call 913-782-3636 for more information.

2012 Crosstour 5 Speed Automatic 2WD EX V-6 Featured Special Lease – Zero Due at Lease Signing $0 first months payment, $0 security deposit
Offer valid from 9/7/2011-10/31/2011
See offer at http://bit.ly/eFFrpG or call 913-782-3636 for more information.

2012 Civic HF Special APR– 1.9% APR for 24-36 months or 2.9% APR for 37-60 months.
Offer valid from 9/7/2011 through 10/31/2011
See offer at http://bit.ly/eFFrpG or call 913-782-3636 for more information.

2011 Accord Coupe Special APR– 0.9% APR for 24-36 months or 1.9% APR for 37-60 months.
Offer valid from 9/7/2011 through 10/31/2011
See offer at http://bit.ly/eFFrpG or call 913-782-3636 for more information.

Frank Ancona Honda is located at 1000 North Rogers Road, Olathe, KS 66062. The dealership is celebrating its 50-year anniversary and is a family-owned business that has been in Olathe since 1961. “Like Us” on Facebook: http://www.facebook.com/pages/Frank-Ancona-Honda/371471708177 and Follow us on Twitter: @anconahonda for great specials on new and pre-owned vehicles, service and parts.

September 16, 2011

Kansas City Honda Dealer Frank Ancona Honda Kicks Off Football With New Featured Lease Specials!

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No Comments on Kansas City Honda Dealer Frank Ancona Honda Kicks Off Football With New Featured Lease Specials!

By: Jason Heard, Sales Manager at Frank Ancona Honda

Frank Ancona Honda is kicking off the football season with new featured lease specials including the 2012 Pilot, 2012 Crosstour and the 2011 Odyssey.

2012 Pilot 5 Speed Automatic 2WD LX Featured Special Lease – Zero Due at Lease Signing
$0 first months payment, $0 down payment, $0 security deoposit. For well-qualified lessees.


Offer valid from 9/7/2011 through 10/31/2011

2012 Crosstour 5 Speed Automatic 2WD EX V-6 Featured Special Lease – Zero Due at Lease Signing
$0 first months payment, $0 down payment, $0 security deoposit. For well-qualified lessees.


Offer valid from 9/7/2011 through 10/31/2011

2011 Odyssey 5 Speed Automatic LX Featured Special Lease – Zero Due at Lease Signing
$0 first months payment, $0 down payment, $0 security deoposit. For well-qualified lessees.

Offer valid from 9/7/2011 through 10/31/2011

September 9, 2011

Kansas City Honda Dealer Frank Ancona Honda Celebrates 50th Anniversary with End of Summer Clearance Sale!

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By: Jason Heard, Sales Manager at Frank Ancona Honda

Kansas City Honda dealer Frank Ancona Honda is celebrating it’s 50th anniversary with its end of summer clearance sale. Take advantage of this deal with 0.9% financing on all 2011 Honda models, 0.9% financing on 2012 Accords and discounted sale pricing on new 2011 models and demos.

WATCH VIDEO

Visit http://frankanconahonda.com/New-Vehicle-Offers.aspx to view the dealership’s Anniversary specials, including the next generation 2012 Honda Civic and pre-owned and new inventory. Like us on Facebook at Frank Ancona Honda and follow us on Twitter at @anconahonda to stay updated on the newest specials.

August 26, 2011

Kansas City Honda Dealer Frank Ancona Honda Announces Best Labor Day APR Specials!

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By: Jason Heard, Sales Manager at Frank Ancona Honda

Kansas City Honda dealer Frank Ancona Honda announces 0.9% APR for the 2011 Accord Coupe, 2011 CR-Z and the 2011 CR-V.

2011 Accord Coupe Labor Day Special APR
Offer valid from 8/24/2011 through 9/6/2011
0.9% APR for 24-60 months

2011 CR-Z Labor Day Special APR
Offer valid from 8/24/2011 through 9/6/2011
0.9% APR for 24-60 months

2011 CR-V Labor Day Special APR
Offer valid from 8/24/2011 through 9/6/2011
0.9% APR for 24-60 months

August 17, 2011

Kansas City Honda Dealer Frank Ancona Honda Celebrates 50th Anniversary With Customer Appreciation Month!

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No Comments on Kansas City Honda Dealer Frank Ancona Honda Celebrates 50th Anniversary With Customer Appreciation Month!

By Jason Heard, Sales Manager at Frank Ancona Honda

Frank Ancona Honda is celebrating its 50th Anniversary with a customer appreciation video. Listen to customers talk about their Honda stories and experiences with Frank Ancona Honda.

Roger Nordean, a valued customer of Frank Ancona Honda’s for over 20 year said, “I think the Honda brand normally is very dependable. Over the years I’ve been bringing them here, and I really was impressed that even though my first car I didn’t buy here, they did a really good job with service. We’ve been really impressed with the service.”

WATCH VIDEO

Visit http://frankanconahonda.com/New-Vehicle-Offers.aspx to view the dealership’s Anniversary specials, including the next generation 2012 Honda Civic and pre-owned and new inventory. Like us on Facebook at Frank Ancona Honda and follow us on Twitter at @anconahonda to stay updated on the newest specials.

August 9, 2011

Kansas City Honda Dealer Frank Ancona Honda Announces August’s Back to School Service Special

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No Comments on Kansas City Honda Dealer Frank Ancona Honda Announces August’s Back to School Service Special

By: Jason Heard, Sales Manager at Frank Ancona Honda

To celebrate Frank Ancona Honda’s 50-year Anniversary during the month of August we are offering a great back to school service special. For $49.95 receive a lube oil filter, top and check fluid levels, tire rotation, multi point inspection, battery test and a car wash! Call the service department at 877-331-6507 or email us at service@frankanconahonda.com to schedule an appointment.

Frank Ancona Honda is located at 1000 North Rogers Road, Olathe, KS 66062. The dealership is celebrating its 50-year anniversary and is a family-owned business that has been in Olathe since 1961. “Like Us” on Facebook: http://www.facebook.com/pages/Frank-Ancona-Honda/371471708177 and Follow us on Twitter: @anconahonda for great specials on new and pre-owned vehicles, service and parts.

August 4, 2011

Honda Tops Industry in 2011 Initial Quality Study: Winners Include the Civic, Accord & Element

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No Comments on Honda Tops Industry in 2011 Initial Quality Study: Winners Include the Civic, Accord & Element

Posted by Jason Heard, Sales Manager at Frank Ancona Honda

We are pleased to announce that Honda recently attained its best ever results in the 2011 J.D. Power and Associates Initial Quality Study (IQS) with seven different vehicles winning their categories and four vehicles coming in second. In addition, Honda was also rated the second highest in the entire survey, beating luxury brands such as Lexus.

Honda Tops Industry in 2011 Initial Quality Study

Coming off a long string of challenging sales months, and still dealing with the aftereffects of this spring’s disasters in Japan, Honda finally was the recipient of some good news recently, when the automaker achieved its best results ever in the 2011 J.D. Power and Associates Initial Quality Study (IQS). Not only was Honda the second-highest-rated brand in the entire survey, topping even all luxury brands except Lexus, but it also had seven different vehicles win their segments—more than any other automaker—and its own premium division, Acura, finished in third place overall.

Topping their categories for Honda were:

•Honda Fit—Sub-Compact Car
•Honda Civic and Honda Insight (tie)—Compact Car
•Honda Accord—Midsize Car
•Honda Element—Compact Crossover/SUV
•Honda Accord Crosstour—Midsize Crossover/SUV
•Honda Ridgeline—Midsize Pickup

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March 18, 2011

Sales Consultant Greg Kessler Receives Gold Master Recognition by American Honda

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1 Comment on Sales Consultant Greg Kessler Receives Gold Master Recognition by American Honda


Frank Ancona Honda Sales Consultant Greg Kessler was recently honored by American Honda Motor Co. Inc., for achieving the Gold Master membership level in the 2010 Council of Sales Leadership recognition program. This distinguished honor is awarded to an elite group of Honda Sales Consultants who consistently exhibit sales leadership and professionalism.

The Honda Council of Sales Leadership is an annual recognition program designed to encourage professional development and sales excellence throughout Honda dealerships nationwide. By measuring sales volume, customer satisfaction, and professional knowledge, the program identifies Sales Consultants who excel at enhancing the customer buying experience. The Gold Master winners being recognized this year have delivered exemplary performance in all three categories for at least three out of the past five years at their dealerships. These esteemed Sales Consultants played a significant role in maintaining Honda’s industry-leading owner loyalty.

Kessler has been named a member of the Council of Sales Leadership for the [ordinal number of years] time and has earned Gold Master status for the 12th time. He was among the 470, out of more than 13,000, Honda Sales Consultants recognized as a Gold Master member in 2010. Kessler has been proudly serving Honda customers at Frank Ancona Honda in Olathe for 17 years.