March 28, 2013
Frank Ancona Honda Announces: Honda Receives Most Trusted Brand, Best Value Brand & Best Overall Brand
Posted By: Jason Heard, Sales Manager at Frank Ancona Honda
For the second consecutive year, Honda was named “Most Trusted Brand” by Kelley Blue Book’s 2013 Brand Image Awards. Honda was also awarded the “Best Overall Non-Luxury Brand” Award and the “Best Value Brand” Award.
According to Honda’s news release, “New-car shoppers have once again recognized the Honda brand as the ‘Most Trusted Brand’ and ‘Best Value Brand’ in Kelley Blue Book’s 2013 Brand Image Award study. This is the second year Honda was named the ‘Most Trusted Brand’ and the third consecutive year as the ‘Best Value Brand.’ Additionally, Honda captured the top honor of ‘Best Overall Non-Luxury Brand,’ thus receiving more awards than any other brand in the 2013 Kelley Blue Book study.
“We are honored to be recognized by American car buyers for two tenets of the Honda brand: trust and value,” said Mike Accavitti, vice president of national marketing operations, American Honda Motor Co., Inc. “These awards demonstrate how customers recognize the tremendous quality and value of our products, reflecting the incredible competitive strength of the Honda brand.”
The 2013 Brand Image Awards are based on consumer automotive perception data from Kelley Blue Book Market Intelligence’s Brand Watch™ study. Brand Watch taps into more than 12,000 in-market new-vehicle shoppers annually on Kelley Blue Book’s KBB.com. The Brand Watch study offers insight into in-market new-vehicle shoppers’ perceptions of brands, including important factors driving their purchase decisions while they are in the midst of the shopping process. Honda was named ‘Best Overall Non-Luxury Brand’ by securing the highest average score across ratings of all non-luxury models, and the weight of importance of each of the factors in the study.”
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