February 2014 - Frank Ancona Honda blog

February 21, 2014

Four Honda Models Named 2014 Best Family Car

Kelly Blue Book (KBB) named four Honda models, the 2014 Honda Accord, CR-V, Odyssey and Pilot, as a “Best Family Car” of 2014. The annual list, which rates vehicles on family-approved attributes like safety, comfort, child-friendliness and usability, honored 12 vehicles after testing by KBB.com’s editors and families.

Inspecting the 2014 Honda Accord. (Photo: KBB.com)

Michael Accavitti, senior vice president of automobile operations for American Honda, said in a press release, “Honda vehicles have long been a top choice for American families, known for providing the kind of safety, features and value that they have a right to expect. This recognition of four of Honda’s top-selling models validates our ongoing efforts to simply build the best vehicles in every segment in which we compete.”

Kelly Blue Book started with 21 top-ranked Expert Ratings vehicles, culled from over 300 vehicles total, and recruited several families to thoroughly test these vehicles on everything from drivability to amount of storage space to cup holders. After tallying the results, the editors from KBB.com announced the 12 best of the best.

See the results here.

February 21, 2014

2014 Honda CR-V Named A Best Car for the Money

The 2014 Honda CR-V was recently given a “Best Car for the Money” award by US News & World Report. The organization, which selects vehicles from a variety of categories, named the 2014 CR-V as “Best Compact SUV for the Money.”

See our specials for this fantastic vehicle!


Photo: Honda

According to US News & World Report, “With a roomy, comfortable interior, solid performance and plenty of standard tech features, the 2014 Honda CR-V stands out in this highly competitive class. Because it has the best combination of positive reviews, price and long-term ownership costs in its class, we named the 2014 Honda CR-V the Best Compact SUV for the Money.”

Mike Accavitti, senior vice president of automobile operations at American Honda, said, “The CR-V offers more quality, utility, comfort, fuel-efficiency and fun-to-drive character than many more-expensive competitors. Value for the money is one of the key things that customers expect when buying a Honda, and this award recognizes the CR-V’s fulfillment of that promise.”

February 7, 2014

Bruce Willis and Honda Team Up To Promote Honda Safety in Hugfest Campaign

Honda and Bruce Willis recently paired up in a “Hugfest” campaign to promote Honda’s outstanding safety ratings.


Photo: Honda

The campaign, which first launched in the form of a big-budget Super Bowl ad, has Willis asking viewers to hug family and friends as they’re watching the NFL championship game while he talks about Honda’s crash safety.

Check it out here.

Mike Accavitti, senior vice president of automobile operations at American Honda Motor Company, Inc., said, “While we are in fact a leader in safety, the public doesn’t always recognize that.”

Accavitti added that Honda’s goal with the ad was to “zig, when everyone else was zagging. Super Bowl spots are now going over the top — we’ve gone that way in the past and I’m not saying it’s good or bad. Instead of going big, we’re going small.”

In the commercial, Willis asks viewers to hug their loved ones. He tells the audience, “Those people you just hugged, they’re real. They’re not crash test dummies, they’re not engineering data. And their safety matters as much to Honda as it does to you.”

Even though the Super Bowl is over, Honda is continuing the campaign on Twitter, Facebook, YouTube and its website. The company is encouraging social media users to use the hashtag #hugfest while promoting safety themes.

Learn more about Honda safety.