March 2013 - Frank Ancona Honda blog

March 28, 2013

Frank Ancona Honda Announces: Honda Receives Most Trusted Brand, Best Value Brand & Best Overall Brand

Posted By: Jason Heard, Sales Manager at Frank Ancona Honda

For the second consecutive year, Honda was named “Most Trusted Brand” by Kelley Blue Book’s 2013 Brand Image Awards. Honda was also awarded the “Best Overall Non-Luxury Brand” Award and the “Best Value Brand” Award.

Honda Named Most Trusted Brand, Best Value Brand and Best Overall Brand by Thousands of New-Car Shoppers in KBB.com’s 2013 Brand Image Awards



According to Honda’s news release, “New-car shoppers have once again recognized the Honda brand as the ‘Most Trusted Brand’ and ‘Best Value Brand’ in Kelley Blue Book’s 2013 Brand Image Award study. This is the second year Honda was named the ‘Most Trusted Brand’ and the third consecutive year as the ‘Best Value Brand.’  Additionally, Honda captured the top honor of ‘Best Overall Non-Luxury Brand,’ thus receiving more awards than any other brand in the 2013 Kelley Blue Book study.

“We are honored to be recognized by American car buyers for two tenets of the Honda brand: trust and value,” said Mike Accavitti, vice president of national marketing operations, American Honda Motor Co., Inc. “These awards demonstrate how customers recognize the tremendous quality and value of our products, reflecting the incredible competitive strength of the Honda brand.”

The 2013 Brand Image Awards are based on consumer automotive perception data from Kelley Blue Book Market Intelligence’s Brand Watch™ study. Brand Watch taps into more than 12,000 in-market new-vehicle shoppers annually on Kelley Blue Book’s KBB.com. The Brand Watch study offers insight into in-market new-vehicle shoppers’ perceptions of brands, including important factors driving their purchase decisions while they are in the midst of the shopping process.  Honda was named ‘Best Overall Non-Luxury Brand’ by securing the highest average score across ratings of all non-luxury models, and the weight of importance of each of the factors in the study.”

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March 15, 2013

March Madness Means Special APR and Lease Deals at Frank Ancona Honda

Posted By: Jason Heard, Sales Manager at Frank Ancona Honda

A different type of March Madness: Special APR and Lease Deals from Frank Ancona Honda! Check out this special lease offer on the 2013 Honda Accord Sedan and these special APR deals on the Honda Civic Coupe, Civic Si Sedan and the Accord Coupe.

Call us today at 913-782-3636 or visit us online to schedule a test drive.

2013 Honda Accord Sedan Special Lease

2013 Accord Sedan CVT LX Featured Special Lease
The 2013 Accord is packed with technology, and the i-MID screen is command central for much of it.

$219 per month for 36 months
Offer valid from 3/5/2013 through 4/30/2013

2013 Honda Civic Coupe Special APR

The Civic Coupe’s i-MID, or intelligent Multi-Information Display, puts personalization right at your fingertips.

0.9% APR for 24-36 months or 1.9% for 37-60 months
Offer valid from 3/5/2013 through 4/30/2013

2013 Honda Civic Si Sedan Special APR

The Civic Si Sedan has a distinct new look for 2013. From its sleek front grille to its restyled taillights, its performance-driven design makes all the difference.

0.9% APR for 24-36 months or 1.9% for 37-60 months
Offer valid from 1/1/2013 through 3/31/2013

2013 Honda Accord Coupe Special APR

The all-new Accord Coupe has a sleek and sophisticated new style.

0.9% APR for 24-36 months or 1.9% for 37-60 months
Offer valid from 3/5/2013 through 4/30/2013

March 10, 2013

Frank Ancona Honda of Kansas City Announces Showroom Construction Progress (Video)

Posted By: Jason Heard, Sales Manager at Frank Ancona Honda

Frank Ancona Honda is proud to say that our dealership remodel is right on schedule! Watch as Jason Heard, sales manager at Frank Ancona Honda, reveals the dealership progress. Brand new lights line the parking lot, which has been expanded to allow for more customer and inventory parking. Cranes put up showroom walls and the service center expands to eight new service bays.

Watch now!

Construction updates are available via Twitter @anconahonda using the hashtag #HondaRemodel.

During the remodel process, Frank Ancona Honda will be open during its normal business hours and urges its customers and the Olathe community to see the progress. For more information please visit http://blog.frankanconahonda.com/ or call (913) 782-3636.

March 1, 2013

Frank Ancona Honda in Kansas City Features Press Release: Honda North American Leadership Relocating to Ohio

Posted By: Jason Heard, Sales Manager at Frank Ancona Honda

Honda North America announced its leadership move from California to a major campus in Ohio. According to a Honda press release, “The move will start April 1 and continue through the next year.”

Honda Moving North American Leadership To Ohio

“Honda is moving its North American leadership from California to a major factory campus in Ohio.

The Japanese automaker said Friday that about 50 leadership and support jobs will move to Marysville, Ohio, near Columbus.

But the company says its American headquarters and about 2,500 workers will remain in Torrance, Calif., near Los Angeles.

Honda has a huge factory complex in Marysville that makes the top-selling Accord midsize car and other vehicles.

Last year the automaker announced plans to have its sales, manufacturing and research operations North America play a greater role in the global business. The company said that the move to Ohio and several executive changes made Friday are the next step in that process.
Honda also said it would form a new services company based in Marysville.”

Read the full article here.