October 2011 - Frank Ancona Honda blog

October 21, 2011

Kansas City Honda Dealer Frank Ancona Honda Offers Best Halloween Featured Lease Specials

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Posted by: Jason Heard, Sales Manager at Frank Ancona Honda

Kansas City Honda Dealer, Frank Ancona Honda, is celebrating Halloween with the best featured lease specials on the Honda Pilot, Odyssey and Pilot.

2012 Pilot 5 Speed Automatic 2WD LX Featured Special Lease – Zero Due at Lease Signing
$0 first months payment, $0 down payment, $0 security deoposit. For well-qualified lessees.


Offer valid from 9/7/2011 through 10/31/2011

2011 Odyssey 5 Speed Automatic LX Featured Special Lease – Zero Due at Lease Signing
$0 first months payment, $0 down payment, $0 security deoposit. For well-qualified lessees.

Offer valid from 9/7/2011 through 10/31/2011

2012 Crosstour 5 Speed Automatic 2WD EX V-6 Featured Special Lease – Zero Due at Lease Signing
$0 first months payment, $0 down payment, $0 security deoposit. For well-qualified lessees.


Offer valid from 9/7/2011 through 10/31/2011

October 10, 2011

A Huge Thanks to Mobile Commerce Daily for Featuring Frank Ancona Honda: Car dealership boosts social media engagement with mobile bar codes, SMS

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Posted by: Jason Heard, Sales Manager at Frank Ancona Honda

Thank you to Chantal Tode at Mobile Commerce Daily for interviewing myself and Valerie Jennings, of Jennings Social Media Marketing, about the launch of Frank Ancona Honda’s QR code and SMS campaign.

Car dealership boosts social media engagement with mobile bar codes, SMS

Car dealership Frank Ancona Honda is adding SMS and QR codes to its social media efforts to enhance customer engagement.

Frank Ancona Honda currently has a mobile site and is active in social media. It will expand these efforts going forward with QR codes and SMS as the traffic to its sites via mobile continues to grow.

“We need to expand into mobile to support our growing customer demand on smartphones,” said Jason Heard, sales manager of Frank Ancona Honda, Olathe, KS.

“We are utilizing mobile sites right now and this is the next step to not only expanding our mobile presence, but also adding more engaging to our social media practices,” he said.

Marketing Insight
Jennings Social Media Marketing is managing the dealership’s mobile marketing rollout.

Jennings Social Media Marketing has been working with Frank Ancona Honda for almost a year managing its social media.

The dealership is also working with KickANotch for mobile tracking.

QR codes and SMS will help Frank Ancona Honda engage with its customers via social media channels and mobile as part of its ongoing marketing activities around local events.

Mobile will also help the dealership track the effectiveness of its marketing.

“We are currently sponsoring several events in the local market and the QR codes will help us understand the impact of having our cars on display at these events,” Mr. Heard said.

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October 5, 2011

Kansas City Honda Dealer Frank Ancona Honda Celebrates Halloween with Best Certified Specials on Accords

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By: Jason Heard, Sales Manager at Frank Ancona Honda

Kansas City Honda dealer, Frank Ancona Honda is offering new Halloween certified specials on the Accord Coupe, Accord Crosstour, Accord Hybrid and Accord Sedan.

Frank Ancona Honda is located at 1000 North Rogers Road, Olathe, KS 66062. The dealership is celebrating its 50-year anniversary and is a family-owned business that has been in Olathe since 1961. “Like Us” on Facebook: http://www.facebook.com/pages/Frank-Ancona-Honda/371471708177 and Follow us on Twitter: @anconahonda for great specials on new and pre-owned vehicles, service and parts.

Certified Accord Special APR Financing: Accord Coupe
1.9% APR for 24-36 months
Offer valid from 10/1/2011 through 10/31/2011


Certified Accord Special APR Financing: Accord Crosstour
1.9% APR for 24-36 months
Offer valid from 10/1/2011 through 10/31/2011


Certified Accord Special APR Financing: Accord Hybrid
1.9% APR for 24-36 months
Offer valid from 10/1/2011 through 10/31/2011


Certified Accord Special APR Financing: Accord Sedan
1.9% APR for 24-36 months
Offer valid from 10/1/2011 through 10/31/2011